Making Your Job Easier, One Project at a Time

Writing is at the center of everything I do, from penning press releases and promotions to editing emails and editorials.  But if you need someone to review what you've written or format and design your newsletters, brochures, flyers, rack cards, or postcards, I can do that, too.  

Check out the list below to see which projects fit your needs.

Not sure which project would work best for your customers?  Let's get together and talk about it.  Request your free consultation today. 

Already know what you need?  Great!  Please tell me about your project.

Digital Projects

Web content.  Your website is often your prospective customers’ first impression of your company.  If you don’t offer the right information, or if you communicate that information haphazardly or incomprehensibly, your first impression is likely to be the last one you make.  Providing reader-focused copy on your website establishes interest, builds trust, demonstrates your competence, establishes your authority, and convinces prospects to go further.

Good web content

  • Answers your prospects’ and customers’ basic questions about who you are, what you do, where you’re located, and how to reach you
  • Asks visitors to take action
  • Provides useful information that encourages repeat and frequent visits
  • Establishes your company as an expert in your field

Examples of web content needs include “About” information, product and service descriptions, blog posts, FAQs, resources/articles, news/media, etc.

Enewsletters.  Sending out regular newsletters doesn’t have to involve the mail.  If you have a list of email addresses from customers who opted-in or requested email from your company, then you can email a PDF of your newsletter or a link to the newsletter on your website.

Emails.  When your message is focused, your timeframe is short, and your budget is limited, sending a well-crafted email may be what you need.  With minimal production time and instant delivery, emails get your message out quickly and effortlessly.  Because you can track results quickly, emails are a great channel for testing offers, copy, etc.  Emails make providing customers with downloadable resources, giveaways, and coupons a piece of cake, too.

Press Releases.  Emailed or mailed, press releases help you spread your good news and boost visibility.  Whether you’re announcing a new product or service, changes in your company mission or personnel, or upcoming events, press releases get your company coverage in trade journals, magazines, blogs, and other publications and help boost traffic to your website.

Blog posts.  Maintaining a regularly updated blog on your website not only shows your business’s personality and builds your “likeability,” but it also helps establish you as an expert in your field, builds trust among your market, and increases search engine traffic to your website.  Plus, blog posts can help fill the empty updates on your Facebook page.

Print Projects

Direct mail.  Despite the ever-evolving world of electronics, direct mail still has a legitimate foothold in today’s marketing.  Whether in the form of letters, brochures, or postcards, direct mail enables businesses of all sizes to communicate specific and complete information to a targeted group of people in a very visual and very tangible way.

Use direct mail to

  • Create awareness of new products and services
  • Generate sales and leads
  • Invite customers and prospects to events
  • Expand your market reach and generate new business
  • Learn more about your customers
  • Support other marketing efforts
  • Increase web traffic

Newsletters.  Focusing on creating awareness, not sales, newsletters help you nurture and grow relationships with existing customers and develop relationships with prospects.  Newsletters keep your target market informed and up-to-date about happenings in your company and your industry.  Newsletters also reinforce your company’s credibility and keep your company fresh in the minds of your customers.

Whether you choose a 1- or 4-page newsletter, publish monthly or quarterly, and distribute via mail or email, adding a regular newsletter to your marketing efforts will increase your brand awareness and create stronger customer relationships.

Sales/client development letters.  One of the most personal but non-invasive ways to reach your target market, letters create a one-to-one connection with your customers.  Highly targetable and personalized, direct mail letters focus on the benefits, not the features, of your offer.

Letter length depends entirely on your goal.  Want to generate leads?  A one- or two-page letter fits the bill.  Looking to close the deal and generate orders based on the letter alone?  Longer letters work better.

Brochures and selfmailers.  Looking to introduce your company, promote a product or service, or announce a special offer to your market?  Brochures combine graphics and copy to tell your company’s story, engage customers, and generate business.  Able to cover a large amount of information in a relatively small amount of space, brochures can be distributed by mail, by hand, or by display rack.  Brochures provide your customers and prospects with a professional and tangible promotion that they can refer to over and over, from any place and at any time.

Postcards.  The most economical of the direct mail options, postcards are an excellent choice for making announcements or driving customers to your store, website, or event.  Postcards also read fast.  With no envelope to get past, your message is right there in plain sight for your reader to see.

Catalogs.  The king of all direct mail, and the direct mail option with the longest shelf life, the catalog can help you establish your brand identity, increase visibility for your company, show customers and prospects your full range of products or services, and provide additional credibility for your company.  

Rack cards.  Used in display racks in lobbies, showrooms, waiting rooms, trade shows, visitor centers, hotels, airports, etc., rack cards build brand awareness, promote specific services or products, provide discount coupons, drive interest, and supply directions and basic information.  They also fit into standard #10 envelopes, enabling them to double as direct mail inserts.

Proofreading and Editing Projects

Proofreading.  Catching your own errors can be tricky: your eye reads what your brain knows you tried to express.  Having another set of eyes review your documents—reports, letters, press releases, training manuals, handouts, etc.—for correct spelling, word usage, and grammar eliminates any potential embarrassment or confusion caused by mistakes and typos.

More involved than proofreading, editing not only includes checking your document for spelling and grammar errors, but it also takes a “big picture” look at your work.  Does the document make sense?  Is the document consistent in its message, tone, and language?  Is it organized and presented in the best way possible?  Is the document easy to understand?  Is the information presented in the text accurate?  Editing takes all of these factors into account to make sure your work is effective, easy to read, and authoritative. 

Website audit. 
Your visitors will establish or change their opinion of your company based on your website.  If it looks dated or unprofessional, contains errors, or lacks key information, then visitors will conclude that you run your business and manage your relationships with customers in the same, sloppy way.  My 43-point checklist helps you identify what you’re doing right, where you can improve, and how to make first-time visitors frequent visitors.